What Is the Insurance Verification Process and Why Is It Important?

By Analytix Editorial Team

September 11, 2019 2 Comments
What is Insurance Verification Process Why Is It Important

Insurance verification is the first and most significant step in the medical billing and coding process. Today’s continually changing and increasingly complex healthcare environment requires, more than ever, close attention to validating coverage, benefits, co-payments, and deductibles. Thus, it becomes crucial that medical care providers understand the insurance verification process and its importance in the healthcare industry.

Insurance Verification Process

Simply put, insurance verification is the process of contacting the insurance company to determine whether the patient’s healthcare benefits cover the required procedures. Also, it is necessary to complete insurance verification before a patient receives medical services. Failure to do so could leave your practice with an unpaid claim from the insurance company or a patient saddled with unexpected expensive bills.

The Importance of the Insurance Verification Process in Medical Billing

Considered one of the most common causes of medical billing failure, ensuring proper insurance verification and pre-authorization enables faster and more efficient payments, reduced debts, and enhances patient satisfaction.

1. Improves Cash Flow

Accurate insurance verification ensures a higher number of clean claims which speeds up approval and results in a faster billing cycle. Inadequate verification of eligibility and plan-specific benefits puts healthcare organizations at risk for claim rejections, denials, and bad debt.

2. Minimizes Claim Rejections and Denials

Verifying the insurance coverage in advance, for procedures or equipment, results in fewer claims being denied. Since insurance information change frequently, failure to stay ahead of ever-changing regulatory requirements could lead to rejected claims, billing errors, and reimbursement delays. Healthcare providers need to be vigilant and verify the member’s eligibility every time before the services are provided.

3. Increases Patient Satisfaction

Nine in 10 consumers want to know their payment responsibility upfront. It is important to contact the patient’s insurance carrier prior to the procedure or services being rendered and ensure that it is included in the patient’s health insurance coverage. Errors in carrying out efficient insurance verification or submitting a claim for a procedure that the patient’s insurance carrier does not cover, or is delivered by providers who are outside the employee’s health insurance provider network, will leave the patient financially exposed, fearful, and frustrated. As a result, the patient will have to pay 100% for the services. This isn’t just bad for patients, but detrimental to the medical practice as well.

Medical Billing Outsourcing Partners Improve the Insurance Verification Process

An outsourced medical billing partner that offers HIPAA compliant medical billing takes the responsibility from your overworked staff. The accurate verification by a medical billing company helps speed up approval and authorization and allows you to focus on providing value-based care, positively impacting your practice’s bottom-line.

Analytix Solutions specializes in developing medical billing solutions that optimize many aspects of the medical billing process, including insurance verification.

We’d want to know the problems you’re facing. Do you face high denial? Don’t worry, we are here to help.

Next Steps

  • Download our medical billing summary sheet to learn how Analytix can help you with all phases of your insurance verification process.
  • Contact us for a FREE complimentary pilot project, email us at sales@analytix.com or call us at 781.503.9000 now.
  • Read about the latest trends in regard to medical billing on our blog.
  • Follow us on LinkedIn and Twitter for additional opportunities to engage.


    Having insurance is super important. Your article has been enlightening and fun to read and I am grateful so thank you for sharing.


    Thank you for sharing the importance of insurance verification with us. There are various benefits of insurance verification which you have highlighted in the blog.

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